Loews Hotels
Design, Print / Digital Production, Retouching
Print & digital campaign · —
Overview
#TravelForReal took social content and used it to build an entire campaign that spanned digital and print. And the “models” for these ads were Loews guests, underpinning the campaign with a distinctly human element.
Guests shared Instagram photography from their stay at Loews properties and had them featured in the ads alongside Loews' brand logo and the campaign hashtag.
